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ORDER BISCOTTI TINS ONLINE. (lila-love, virtustudio/iStock; David Downs for Leafly)The summer of 2019 might be the best time ever to be a cannabis lover.
Ten states have recreational cannabis legalization, and Illinois should join them later this week. Thousands upon thousands of varieties of cannabis await shoppers, and the flower is purer and more potent than ever before.“Right now, the breeding is off the hook, there’s just so much good stuff out there.”Josh Del Rosso, cultivator, Josh D Farms
Plus, the pace of innovation is accelerating. Last year’s hot strains are getting outshined by new crosses. Just like in the fashion industry, powerful consumer trends are forcing growers to adapt or go broke.
“When we as consumers had ten core choices for decades, any new strain was exciting,” said Jake Browne, Denver-based cannabis critic and co-founder of The Grow-Off cultivation competition. “But now, if you’re not constantly innovating, you are chasing better breeders.”
Adult-use laws, lab testing, and investment capital have supercharged competition, said Santa Barbara, California-based grower Josh Del Rosso, popularizer of OG Kush, and operator of Josh D Farms.ORDER BISCOTTI TINS ONLINE
“Just like with tricks in motocross—for a while we were just pulling basic tricks, and then all of a sudden a couple people came out and started doing triple backflips,” he said. “Right now, the breeding is off the hook, there’s just so much good stuff out there.”